Santa Barbara Wine

Santa Barbara County is the most interesting wine region in California you might not know by name. The transverse mountain ranges run east-west — not north-south like most of the coast — which pulls Pacific fog and ocean air straight into the vineyards. Sta. Rita Hills, Santa Ynez Valley, Los Alamos, Happy Canyon, Ballard Canyon: each AVA sits in a different microclimate, with real distinctions in varietals and style.

We make wine here. Municipal Winemakers (Muni) is our approachable label — everyday pours, small-batch, made for the table. Potek Winery is the premium tier, led by winemaker Dave Potter, focused on single-vineyard Pinot, Syrah, and Chardonnay from the county's top sites. Both operate out of Santa Barbara County and source almost exclusively in the region.

This collection is our full Santa Barbara County lineup — whites, rosés, reds, dessert — all from vineyards within a short drive of our tasting rooms in Ventura and Santa Barbara. If you've visited, this is the shop. If you haven't, this is the closest thing to the tasting bar without being here.

Free ground shipping on standard wine orders of $99 or more. Club members save on every order and get first access to new releases.

Frequently asked questions

What's the best Santa Barbara County AVA for Pinot Noir?
Sta. Rita Hills is the benchmark — cool, maritime, transverse valley.

Can I visit your winery?
Yes. Muni Ventura (339 N Ventura Ave) and Potek in Santa Barbara (406 E Haley). Both welcome walk-ins and accept reservations.

How much wine ships free?
Standard wine orders of $99 or more qualify for free ground shipping. Enter your address at checkout to confirm delivery availability.

What's the difference between Muni and Potek?
Muni is everyday, approachable, made to drink this week. Potek is single-vineyard, premium, built to age.