Wine Under $40

Good California wine under $40. Most small-production domestic wine has crept north of fifty bucks — understandable given the cost of farming in California, but rough if you just want a weeknight bottle worth opening.

Everything on this page is under $40 before club discount. Small-batch, Santa Barbara County, made the same way as our premium tier — native yeast, minimal sulfur, neutral oak — just from slightly higher-yielding blocks or blended lots instead of single-vineyard picks. The wines aren't compromises. They're the ones we drink at home on a Wednesday.

Mix and match to get free shipping at 6 bottles. If you drink wine at this price point more than once a week, the wine club pays for itself — 20% off every order, first access to new releases, no commitment beyond 3 consecutive shipments.

Sorted by type so you can shop by mood: light reds for pizza, bigger reds for steak, whites and rosés for anything green or cold.

Frequently asked questions

Is cheap wine lower quality?
Not necessarily. Price reflects scarcity, vineyard prestige, and production cost more than quality. Our under-$40 bottlings use the same winemaking as our premium tier.

What's the best under-$40 wine for a gift?
A bottle of the Muni Pinot or a 3-pack via our gift collection.

Do you do mixed cases under $40/bottle?
Yes — check the Packs collection for pre-built mixed cases, or build your own.

Does club pricing apply to these bottles?
Yes, 20% off across the board for club members.

    Brand
    Wine Type

    Three labels. One family.

    Nowadays brand logo — natural and biodynamic wines by Municipal Winemakers
    Nowadays

    Biodynamic, foot-stomped, native yeast. The adventurous choice.

    Shop Nowadays
    Muni Wine brand logo — everyday wines by Municipal Winemakers
    Muni

    Fresh, vibrant, and built for the table. The everyday pour.

    Shop Muni
    Potek Winery brand logo — single-vineyard Santa Barbara wines
    Potek

    Single-vineyard Santa Barbara wines. The special occasion.

    Shop Potek

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